FiRe is an entertainment group focused on esports and gaming, which understands that generation Z, alpha and those to come, are big fans of streaming, new media, music, technology, sports and advertising.
We were born in Argentina in 2020. Our territory is Latin America, Brazil and Iberia (Spain and Portugal).
Rodrigo Figueroa Reyes, the father. For 25 years he was a renowned, award-winning creative and owner of an advertising agency. Jerónimo Figueroa Reyes, the son. From the age of 10 he was a pro player, streamer and marked a generation as a Fortnite content creator. In the middle of the pandemic (2020) they decided to stop what they were doing for years and created FiReSPORTS, an esports organization that unites the passions of both.
Brands that accompanied us during these four years
